YouTube advertising: Exploring its effectiveness
نویسندگان
چکیده
منابع مشابه
Effectiveness of YouTube Advertising: A Study of Audience Analysis
..................................................................................................................................... 5 Introduction ................................................................................................................................ 6 Theoretical Perspective ................................................................................................
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ژورنال
عنوان ژورنال: The Marketing Review
سال: 2019
ISSN: 1469-347X
DOI: 10.1362/146934719x15633618140855